Henrik is the kind of HR leader who doesn’t just sit at the strategy table — he quietly redesigns the table while everyone else is still discussing the agenda.

Former Head of People Experience EMEA at Volvo Cars and recognised in the HR TODAY Global 100 HR Leaders – Hall of Fame 2025, he brings credibility that travels well beyond HR. With more than 20 years of global leadership experience, he has shaped high-performing People & Culture agendas across automotive, tech, and travel sectors.

He’s led HR across large, multi-country, P&L-driven environments where people strategy must deliver measurable business results.

From culture transformation to scalable onboarding and incentive frameworks, Henrik turns intent into operational performance.
He has strengthened engagement, reduced attrition, and built leadership capability across complex regional organisations.

His leadership style is open, energetic, and grounded in ownership — creating teams that are both motivated and accountable.

Henrik is particularly effective during moments that really matter: restructuring, recovery, or organisational reset.
Having helped guide businesses through post-bankruptcy reconstruction and large-scale change, he brings calm structure when it counts.

In short: if people are your greatest asset, Henrik knows how to make that asset outperform the market.

Warm welcome to hear about Henrik in our latest BayInCo Podcast.

Let yourself be inspired in our latest episode of BayInCo podden that started in 2023.

If you would like to get in touch with Henrik Larsson, please visit his LinkedIn page, https://www.linkedin.com/in/larssonhenrik/.

We would also like to extend a big thank you to AVillage Kontorshotell & Cowork, where our “BayInCo Podcast” studio is located and available for rent. Please contact AVillage via the link above if you would like to make a booking.