Magnus Lundbäck: When Does HR Become a True Value Creator?
Magnus Lundbäck is an experienced HR executive, academic, and strategic thinker with a combination of academic expertise and hands-on leadership experience from global organisations. Holding a PhD in Organization and Strategy and having spent many years in senior HR roles, Magnus has dedicated his career to understanding how people, organisational design, and business strategy come together to create long-term value.
In this episode of the BayInCo Podcast, Magnus shares his perspectives on the evolving role of HR in a world shaped by AI, transformation, and increasing demands for business impact. When does HR become a true value creator? What separates a strategic HR leader from a traditional HR function? And how can organisations embrace new technologies without losing sight of the people behind the results?
The conversation explores leadership, culture, organisational development, and the capabilities HR leaders need to build for the future. Magnus brings valuable insights into how organisations can better align people, performance, and strategy to drive meaningful change.
This is an inspiring discussion for leaders, HR professionals, and anyone interested in the future of work, business transformation, and the role of people in creating sustainable success!
Let yourself be inspired in our latest episode of BayInCo podden that started in 2023.

If you would like to get in touch with Magnus Lundbäck or learn more about Getinge, please visit their website: https://www.getinge.com/
We would also like to extend a big thank you to AVillage Kontorshotell & Cowork, where our “BayInCo Podcast” studio is located and available for rent. Please contact AVillage via the link above if you would like to make a booking.